Lead the Waves
This look takes strong inspiration from the classic ‘finger wave’. A traditional and timeless technique, reminiscent of the Gatsby-esque styling of the 1920s, Lead the Wave strives to modernise this sleek and structured look. A contrast is seen through the un-kept nature of the back, with the wet and dry textures creating a strong juxtaposition. Though the main focus is the detail through the front, Lead the Wave also utilises a current popular trend of hair grips, strategically placed along the neckline.
Looking for more?
Browse through our recommended selection of similar videos.
High & Tighty
Into The Fray
Lift Me Up
Session And Editorial
Browse through our annual campaigns on the TONI&GUY Digital Academy. From ‘back in the day’ to the here and now.