Access over 300 educational hair technique videos plus global live webinars each month when you subscribe.

At the TONI&GUY Digital Academy you can share our love for hair – our award-winning education has been at the heart of TONI&GUY’s success. From knowing the fundamentals to expressing your creativity, we've got it all. Join us on a progressive journey. Now it’s all about you.

Next live session:
Global Digital Event

Our digital event is back bigger and better than ever! Whether you are in salon, at your Academy, or at home, log in on Sunday 28th November at 10am for a fast and furious hour full of education, imagination and breath-taking hair from the TONI&GUY International Artistic Team and partners from around the world.

Streamed live on November 28th, 10am GMT

Watch here

Missed a live stream?Watch the catch-up.

Join the family

Start right here. Right now. Learn your craft. Grow your skills. Connect and share. And access unrivalled breadth and depth of content.

  • Over 300 techniques
  • Global live session catch up
  • Latest collections
  • label.m exclusives
  • Cutting
  • Colouring
  • Balayage
  • Creative
  • Contempary mens
  • LFW
  • 365 days/year access
  • Connected

All for £19.95 a month or £199.95 a year.

Register now
Device Montage Less than £1 per day

Keeping it live

At TONI&GUY, we bring it to you live and direct with two fresh new webinars every month. Connect with the Global TONI&GUY artistic team on the latest product launches to the latest cut and colour, editorial and mens techniques. An opportunity to ask questions you've always wanted to ask. Available live and on demand.

Live sessions

Subscribe now to ensure that you are able to watch our live session schedule.

Free for subscribers*

  • 8th Nov, 10am GMT Creative Cut and Colour
  • 15th Nov, 10am GMT Confidence In Colour
  • 28th Nov, 10am GMT Global Digital Event

*All live sessions will also be made available to subscribers on catch-up.

Register now

Online all the time

Our global interactive community helps you do more than keep up with the trends. It’s a constantly evolving, non-stop learning path to get you ahead – and keep you there. Make new connections and forge new relationships. Wherever you are. And whatever level you’re at.

Future Foundation

These step-by-step video collections will guide you through foundational techniques and on to the new Creative Classics and Blow-Drying techniques.

Keep it real

At the forefront of fashion and with its coveted position as London Fashion Week’s official haircare product, where label.m leads others will follow.


We’ve opened our digital archive just for you. Browse through our catalogue of annual campaigns, from heritage creative classics to bang on-trend styling.

Cutting and colouring at the edge

Meet your inspirational guides and tutors – the multi award-winning International Artistic Team behind our unique Digital Academy live sessions, webinars and tutorials.

Cos Sakkas

Head of Education

"I’ve used education and self-development to help me achieve my goals. Immerse yourself in our Digital Academy and we will share our love for all things hair with you."

Dexter Johnson

International Artistic Director

"No matter what level you’re at, education is pivotal for moving forward in this ever-changing industry. With this incredible platform, you’ll learn from the best hairdressers from around the globe."

Bill Watson

International Artistic Director

"I’ve travelled the world doing what I love with TONI&GUY and the Digital Academy is a great place to share these techniques and how you can grow through first-class education."

Siobhan Golden

International Technical Artistic Director

"The art of hairdressing is a craft that will be with you forever. I can’t wait to share this with you on our Digital Academy."

Efi Davies

International Artistic Director

"The TONI&GUY Digital Academy gives you the amazing opportunity to explore new worlds of Avant-Garde, Session and Editorial hair."

Philipp Haug

International Artistic Director

"Talent comes from lots of hard work and repetition. Learning new things helps you stay motivated and love what you do."

Francesco Fontana

International Artistic Technical Director

"Knowledge is power but learning is a superpower – it makes us passionate and tenacious. We are constantly learning and the Digital Academy gives you the opportunity to grow."

Jo O'Neill

International Technical Education Director

"If you want to be the best, work with the best! Investing in education helps you grow and embrace change while coming up with new ideas."

Jon Wilsdon

International Artistic Technical Director

"The Digital Academy is a melting pot of diversity and personality. We’re committed to education and TONI&GUY has a rich history in it, helping you evolve and achieve your goals."


Let's start the journey together. From the foundations of hairdressing we will elevate your skills to become the ultimate expert, having the confidence to express your individual creativity. Learn the fundamentals, exploring the combination of techniques together for the perfect blend of shape and suitability.

Levels: Beginner. Intermediate. Advanced.



Discover the world of colour, and explore all signature TONI&GUY colour techniques, applications and methodologies, then elevate to more creative approaches including colour mixology, and tailoring advanced colour recipes and designs for your clients.

Levels: Beginner. Intermediate. Advanced.


Contemporary Mens

Enhance and expand your creative skills in men’s hairdressing, from barbering fundamentals to contemporary and timeless shapes – and learn about the classical art of scissor over comb through to mastering clipper work and fading. Levels: Beginner. Intermediate. Advanced.

Levels: Beginner. Intermediate. Advanced.

Contemporary Men's

Session and editorial

Direct from the runways of London Fashion Week, the TONI&GUY session team will share their real life backstage experience and guide you through the latest techniques. Discover the art of braiding, how to marry textures, and sculpting shapes to perfection.

Levels: Beginner. Intermediate. Advanced.

Session and Editorial