Access over 300 educational hair technique videos plus global live webinars each month when you subscribe.
At the TONI&GUY Digital Academy you can share our love for hair – our award-winning education has been at the heart of TONI&GUY’s success. From knowing the fundamentals to expressing your creativity, we've got it all. Join us on a progressive journey. Now it’s all about you.

Next live session:
Colourful Hair
Vibrant, colourful hair and the tricks to make it last. This webinar looks at fast toner applications to create pops of colour and what you can do to create longer lasting results.
Streaming live 30th May, 10am BST
Watch hereMissed a live stream?Watch the catch-up.
Join the family
Start right here. Right now. Learn your craft. Grow your skills. Connect and share. And access unrivalled breadth and depth of content.
- Over 300 techniques
- Global live session catch up
- Latest collections
- label.m exclusives
- Cutting
- Colouring
- Balayage
- Creative
- Contempary mens
- LFW
- 365 days/year access
- Connected
All for £19.95 a month or £199.95 a year.
Register now

Keeping it live
At TONI&GUY, we bring it to you live and direct with two fresh new webinars every month. Connect with the Global TONI&GUY artistic team on the latest product launches to the latest cut and colour, editorial and mens techniques. An opportunity to ask questions you've always wanted to ask. Available live and on demand.



Live sessions
Free for subscribers*
- 3rd May, 10am BST Co-Lab Cut & Colour
- 9th May, 10am BST Craftwork
- 16th May, 10am BST Fading Skills
- 30th May, 10am BST Colourful Hair
*All live sessions will also be made available to subscribers on catch-up.

Learning:
Online all the time
Our global interactive community helps you do more than keep up with the trends. It’s a constantly evolving, non-stop learning path to get you ahead – and keep you there. Make new connections and forge new relationships. Wherever you are. And whatever level you’re at.



Future Foundation
These step-by-step video collections will guide you through foundational techniques and on to the new Creative Classics and Blow-Drying techniques.
Keep it real
At the forefront of fashion and with its coveted position as London Fashion Week’s official haircare product, where label.m leads others will follow.
Collections
We’ve opened our digital archive just for you. Browse through our catalogue of annual campaigns, from heritage creative classics to bang on-trend styling.
Cutting and colouring at the edge
Meet your inspirational guides and tutors – the multi award-winning International Artistic Team behind our unique Digital Academy live sessions, webinars and tutorials.
Cut
Let's start the journey together. From the foundations of hairdressing we will elevate your skills to become the ultimate expert, having the confidence to express your individual creativity. Learn the fundamentals, exploring the combination of techniques together for the perfect blend of shape and suitability.
Levels: Beginner. Intermediate. Advanced.

Colour
Discover the world of colour, and explore all signature TONI&GUY colour techniques, applications and methodologies, then elevate to more creative approaches including colour mixology, and tailoring advanced colour recipes and designs for your clients.
Levels: Beginner. Intermediate. Advanced.

Contemporary Mens
Enhance and expand your creative skills in men’s hairdressing, from barbering fundamentals to contemporary and timeless shapes – and learn about the classical art of scissor over comb through to mastering clipper work and fading. Levels: Beginner. Intermediate. Advanced.
Levels: Beginner. Intermediate. Advanced.

Session and editorial
Direct from the runways of London Fashion Week, the TONI&GUY session team will share their real life backstage experience and guide you through the latest techniques. Discover the art of braiding, how to marry textures, and sculpting shapes to perfection.
Levels: Beginner. Intermediate. Advanced.
