Transforming Ivy’s warm and brassy hair colour to a cool icy blonde, with a super sleek finish and barely there bend. Cleanse with the label.m Cool Blonde Shampoo and Conditioner with violet botanical complex designed to remove brassy tones. Prep the hair with label.m Protein Spray and label.m Blow Out spray for a light hold whilst strengthening and protecting. Using a large paddle brush to create a smooth one length Blow Dry then use a large tong to create a subtle bend for shape and softness. Finish with label.m hairspray to remove fly-aways and healthy hair mist for immaculate shine and protect against environmental stress.


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